Adapting a message to your audience

I had a chance to use last weeks lecture in writing this week. I was applying for a position within the company I am currently employed with and I needed a cover letter to submit with my resume. My basic "generic" cover letter would not work because I am already employed with this company and while I needed a professional cover letter, I didn't need it to be quite so formal. So I rewrote it to work for a different audience, an audience that I respect, but am also familiar with. Let's hope it makes a difference!